Companies must adapt to digitization if they want to continue to occupy an important place in the minds of their customers. Through it, they face the challenge of having to create and manage brands that respond to customer needs quickly, with transparency and honesty.

SAVV Digital suggests that companies must adapt to digitization if they want to continue to occupy an important place in the minds of their customers. Through it, they face the challenge of having to create and manage brands that respond to customer needs quickly, with transparency and honesty.

What are the benefits of digital marketing?

Online marketing is a way to provide effective solutions to the company and its customers, in addition to providing information for the development of new products or services adapted to what each consumer is looking for. How? It is the result of combining human knowledge with technology and real-time analysis. In addition, it offers the possibility of reaching a larger audience at a low cost.

Why invest in Digital Marketing?

As more and more people are connected to the Internet – currently there are 3.2 billion people – digital marketing has become the most used way to reach them, especially through the mobile channel. Therefore, it is key that brands launch creative multiplatform campaigns to implant not only in the minds but also in the hearts of their current and potential customers.

How do we manage to establish this relationship with consumers?

One way to achieve this is by putting aside the intrusive methods that have been acquired over the years, to proceed to a completely different strategy: generate information of such interest that customers are the ones who move to look for it. This implies a change in the process of searching for information: saturating consumers, causing them to reject the fact that they are the ones who go to brands to know them.

How important is Online Advertising?

A fact that reveals the importance of digital advertising in digital marketing is that its income will amount to 198,439 million dollars in 2016 (according to Statista):

Key concepts about digital advertising

1. Specialization: You cannot be a specialist in everything, so you have to have a person in charge of each area to spend all his time on that topic (research, read) and get to master it.
2. Social networks: customer-centric apps. The new generation of applications designed exclusively to meet the needs of the user. The formula consists of solving a problem or facilitating some process of the day to day of the people so that they use it.
3. Adapt to the environment: real-time marketing. Brands are no longer the ones leading the conversations but must adapt to those that their users launch in real-time. You have to maintain a consistent tone and style, this will empathize and gain relevance.
4. Omni channel: the adaptation of brands to multichannel and multiplatform shopping experiences. Those who are relegated to the offline field have their days numbered, like those who only focus on moving solely in the digital environment. Actions should be developed that unite these two environments and propose strategies with an on and off philosophy at the same time.
5. Content marketing: develop a 100% effective content strategy. In a digital context in which users have become more demanding than ever, those brands that do not bet on attractive content are destined to fail. The challenge is to work between what the company is and what the people are. And that is achieved by generating creative content.
6. Get an offline and online brand personality: Be consistent, have coherence and cohesion in everything that is communicated. Always be focused on the strategy and have it well defined so that digital platforms serve as an opportunity to improve the brand experience while creating value for the consumer.
7. Simplicity: simplicity both in content and in formats, style, etc. Less is more.

And you, do you do digital marketing? Tell us about your experience