Today, the dairy processors are dealing with different trends of market, customer taste and health concerns. The dairy products are classified into two main categories when they are subjected to market analysis and studies which are -the dairy case products and the freezer case products. Milk is a highly nutritious substance along with the essential ingredient of many other nutritious and delicious products such as cheese, icecream, novelties, yogurt, chocolate, aptamil products and many other confectioneries.
As per the recent trend in the dairy industry yogurt and yogurt drinks are thriving a remarkable popularity because of health awareness among people and interesting product innovation by the suppliers. While the producers and suppliers are offering the convenient, responsible and snackable varieties the market of this health focused food and drink is increasing at a consistent pace which is motivating many newcomers to join the party.
Cheese is the other dairy product that has become the part of food for every generation and offers unlimited options of utilizing the milk nutrition at its best. As there are many interesting tastes, format and varieties available in cheese that complement the affordability and versatility so that cheese is one of the highly consumed dairy products both in household cooking and in the industrial food production.
This category holds a great potential for future growth and development. Cheese is mainly a snacking food and as per the studies, more than half of the cheese is consumed for the snacking purpose. Cheese is known as a great snack and offers many innovative options; the availability of single serve artisan varieties of unique flavors is also making it more convenient and easy to enjoy this dairy delight.
Dairy milk is still ruling the sales and the traditional as well as the flavored options of milk are gaining the people’s health awareness. While carbonated soft drinks are not regarded suitable health, there is good potential for other healthier and nutritious drinks to replace them and milk is a delightful and flavored choice. Skimmed, non skimmed and low fat milk are the categories which are preferred by a different set of customers in different proportion. The other segments such as coffee creamer and dried milk (especially demanded by the Cerelac suppliers) are the rather new field that are enjoying boost.
Chocolate and ice creams are the dairy products that have never faced the decrease in demand. Each year its production, supply and demand only increases. While deserts are the weakness of every foodie person and when there are countless flavors, varieties and innovative ideas for presentation, it seems impossible that the sales and demand will ever get low. Though the flavor still rules the purchasing decisions, the buyers also consider the price and the next thing they consider is quality and specialization. Almost all the chocolate producers and kitkat suppliers are presenting their specialized products for each of these categories.And as per recent health cautious environment, customers are asking for low fat and more nutritious version of ice creams and other confectioneries many attractive yet tasty products are about it to be introduced very soon.
