Clinique Laboratories is one of the best skincare and personal care brands in the world today. It is trusted by millions of men and women for their grooming and care. Clinique Laboratories Inc is a brand under The Estee Lauder Company. This Company was founded in 1946 by Estee Lauder and her husband Joseph. Originally, the Company had just four products but with the efforts of Estee Lauder and her husband, the name grew far and wide to reach millions across the world.
Estee Lauder and her daughter-in-law started the Clinique brand under The Estee Lauder Company. This brand was the first Company to offer allergy tested and fragrance free skincare products for both men and women. The reputation of Clinique further expanded and improved after Estee’s grandson William Lauder took over as the President of the brand.
From June 1998 to July 2001, William Lauder was the President of Clinique Laboratories. He was dedicated to the development and progress of the Company like his grandmother. William Lauder of Estee Lauder Companies helped Clinique reaches every nook and corner of the world.
When William Lauder was the President of the Company, it was under him that the “Dramatically Different Moisturizing Lotion” became a success across the globe. This was not the only achievement of William Lauder. The Company went on to launch its first anti-aging serum that also gained international repute. This was indeed a major boost to the Company.
William Lauder wanted the products of Estee Lauder to reach every place in the world. He was in charge in many vital brands and departments of the Company. While he was at Clinique he invented the concept of a store within a store. He was also responsible for the management of freestanding stores that operated successfully under his management.
Besides this, William Lauder of Estee Lauder Companieslooked after the retail operations of the brand. He was in charge of distribution channels and his primary focus was to make them strong. He also looked after the online business of the Company. He devised ways and means to keep his present customers engaged. He was solely responsible for improving the brand portfolio of the Company. This boosted the development of the Company and its brands to a large extent. More brands were created and today The Estee Lauder Company is a widely sought after and trusted name in the beauty and personal care industry thanks to William Lauder and Estee Lauder!
