Now here is a little fun fact: only 2 percent of people purchase fine art and a mere 5 percent buy functional art. Are these numbers not surprising? Artists invest everything that they have and put in a lot of efforts in order to create an art piece and to be honest, it is quite a labor intensive and aggressive field. And when it comes to selling their work for its true worth, not many artists get what they deserve. As mentioned earlier, only a bunch of people like to buy art. Why is it so? Do we not have talented artists in the country? Or is there something wrong with the way trading of art is handled? To get the answers to these questions, it is important for us to first understand why these 2 percent of people buy art.
- Home decoration: What is the best way to decorate an empty wall? Hanging a painting on it. What is the best way to light up empty spaces? Putting a sculpture there. A lot of cafes, hotels, restaurants, houses and offices use art pieces to decorate and personalize space.
- Good investment: The price of antique and world famous paintings increases exponentially with time. People like to invest in art as it gives very good return. And how the painting’s worth is determined is entirely a different topic.
- For gifting: A lot of people like to gift art to the people they are close with. Gifting art is considered with a very personal thing in many cultures. Gifting fine art has also become a style and status symbol these days.
- For personal collections: Curating a private art gallery is a hobby of many art collectors. The type of art a person collects depicts their taste and personality. Collecting art is an integral part of the lives of many people.
- Art pieces are expensive. Not many people can afford to shell out money equivalent to their monthly salary and allowances to possess a piece of art they are just going to hang up on a wall.
- Availability is also an issue. There are not a lot ways to buy authentic paintings.
- Free shipping and home delivery: The best part about buying paintings online is that you get them shipped right at your doorsteps without paying anything extra. Web galleries take care of handling the shipment. The customer is relieved from the hassle of carrying bulky art pieces with themselves.
- Services of art advisories: To help people with understating the art in a better way, the services of art advisories and professionals are provided on the web galleries. If a person is not sure whether the painting he finds interesting is worth his money, he can contact the advisories and seek for their guidance.
- Information resources: To make sure that the customers actually come and spend some time on the website, web galleries provide enough informative material in the form of blogposts, articles etc. They try to spike up the visitor’s interest in the paintings available on the website and in return, help the artist get his due.
Now back to our concern. Why are there only a handful of people who like to purchase art? Following are two primary reasons:
To make it easy for layman and people who cannot afford to spend much, there is always an option of purchasing authentic first copies and prints of the actual paintings. This way people can have their favorite paintings without having to spend too much on them.
To make sure authentic paintings are made widely available, artists have started to make their works available online. The emergence of online art galleries have surely contributed a lot to the world of art. People can easily buy paintings online with just a few mouse clicks. The main struggle of purchasing from onsite exhibitions and galleries is that people have to create time to attend the event. But the availability of paintings online has opened a much easier and convenient option for art collectors. Since online trading of art is a more recent trend, it is expected for the sales of fine arts to shoot up by a significant percentage in the years to come.
To buy paintings online, you just have to log onto the web gallery and you will be greeted by an exhaustive collection of art pieces of different styles. In order to attract more people to buy paintings online, web galleries make available following additional services:
People have started to realize that how easy and user friendly it is to buy paintings online. Online trading of art is something that has gained critical acclaim in a very short period of time. It is believed that online means are capable of single handedly boosting the sales number of both fine and functional art in years to come.
