If a painter or a sculptor has already made a name for himself, he can easily sell his work through a lot of media. Onsite options include selling through art exhibitions, auctions and galleries and even through art shops. Online options include websites. These websites could either be set up by the artist himself for the purpose of selling his work only. The second option is that of online art gallery. A web gallery is a website operated by a third party through which the artists can sell their work at right prices. With the boom in internet based trading a lot of artists, painters, sculptors and illustrators are taking advantage of opportunities offered by the art gallery online.
Following are certain ways through which the artists can use online art galleries to their advantage:
- They can upload their art work on the website. The buyers usually visit online art galleries to buy art for a variety of purposes. They can select the ones they like from the huge collection, and the artists get paid accordingly.
- Some artists can even sell print-on-demand services. This option includes the artists to upload good quality of their previous works. The buyer browses through their collection and if he likes them, he can contact the art gallery to get a customized painting made.
- Some online art galleries have famous and seasoned artists on their panel who act as advisories and art consultants. They provide their services as advisors to help the buyer purchase the right painting.
- Young artists can use the services of an art gallery online like nobody else can. They are the ones who need exposure at early stages of their art career. By making their work available on web galleries they can make sure that they are getting much needed exposure. Their work is displayed among the works of highly paid artists. This certainly adds some value to their work as well.
- A lot of web galleries have tie-ups with artists who work as blog and content writers for them. This way online art galleries are able to make available quality writings on art to their readers and the writers are able to earn as well.
A lot of artists like to have an exclusive space for themselves. So they hire people to run their own websites where they sell their work only. This has certain disadvantages. They have to hire teams of professionals who know how to design a website and more importantly know how to manage and handle a website. They have to take care of shipment and home delivery as well on their own. All these operations involve a lot of investment. So it is wiser to use the services of an art gallery online rather than setting up a website dedicate to one’s self only.
One’s site can be used as a portfolio but when it comes to selling paintings and generating revenues, nothing can beat online art galleries. Online art galleries have a lot of artists on their panels. To make sure than each artist gets equal attention, they use filters and effective keyword searching algorithm on their website. This way user interest is also catered to and artists also get to meet the right buyers.
If an artist ties up with an online art gallery, he can focus on his work and can rest assured that everything from generating leads to delivering the painting, is taken care by the art gallery online. Artists get their actual worth of their work and all they have to do is churn out beautiful masterpieces. Their work load is reduced to a minimum and they can concentrate on painting in peace. Struggling artists cannot afford to rent physical space to exhibit their work. They need all the help they can get to earn their bread by selling work. Online art galleries can help such artists to make money. Part time artists as well, can upload their work on the web galleries and can make money from them. It is a win-won situation for everyone involved. The buyer gets paintings at valid prices, the sellers are able to make money as well and web galleries also generate revenue by charging commissions for every product sold.
