The tagline of Abyss by Abby reads “Pretty pieces with audacious attitude”. It summarizes the focus of the label.
The road to success is never easy. People who have attained successful positions in life have undoubtedly put in hard work to reach the pinnacle. In the world of fashion apparel for women, Abyss by Abby is now considered as an established name which is renowned for its creativity, quality and ingenuity. What started as a single outlet for fashion wear in Sydney in 1999, has today spread its firm footprints across continents. The stores now are considered in the most prominent places in fashion streets of London and New York.
The keen observers of fashion trends and experts in the industry reckon that the change in the women’s fashion arena has been revolutionary. The fashion world has transformed enormously in the last couple of decades. The modern young woman has chartered a new course for her social assertion by donning beautiful clothing. The emancipated women of the new century have everything which proves them equal to their male counterparts – be it education, careers, economic independence or political space. In a bid to express and rejoice their equality, the young women have decided to set a new fashion code for themselves.
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| Abyss by Abby |
Abby Khier, the charismatic owner and personality behind the stupendous success of the enterprise Abyss by Abby, possessed keen sense of fashion from her formative years. Despite being based in Australia, Abby got many opportunities to visit Europe and US, which were the fashion drivers for the generation. Her passion towards the fashion apparel led her to open her first fashion store in Australia which stocked renowned international fashion labels. Her selection and focus to provide the most glamorous outfits to the Australian women was soon acknowledged by the top socialites in the Australian society. The store was patronized by TV actors, fashion models and other fashion celebrities in Australia and soon became synonymous with quality and novelty.
The journey of Abby Khier had taken a high trajectory when she launched her own fashion label to cater to the rising demand for her couture. Shortly, she also opened her own stores in US and Europe which made her brand truly international. The tagline of Abyss by Abby reads “Pretty pieces with audacious attitude”. It summarizes the focus of the store which creates some of the most glamorous, sensual dresses, especially the cocktail and part wears. The sophistication and the sensuality of these dresses are sure to become spotted by all in any party or mega event. The modern women, extremely confident of herself, likes to take the centre stage in all social gatherings and has an appetite for experimenting with her dressing code.
Another important milestone in the journey of Abyss by Abby came when the store decided to take on the digital platform and opened their first virtual store there. This ensured that women from any corner of the world could access her latest dresses without any difficulty. A few clicks on the computer and your chosen dress arrives at your door step in couple of days.
