By now, we assume that your Sydney Search Engine Optimisation service in Australia understands that social media can affect your SEO. While social media cannot directly influence your SEO rankings, it can have an impact on factors that affect your SEO rankings. Social media can drive traffic to your site. You can drive traffic to your website by sharing your website’s links on social media. Social media can also help you with content. When you create content, your audience gets valuable information from you.

It comes in form of eBooks, blogs, infographics and videos. Content marketing involves sharing useful information with your audience. Once leads find your valuable content, they will spend time reading it. More time spent on your site sends signals to Google that your page is valuable. This will make Google rank your site higher.

Using Facebook

Your SEO services provider in Australia should understand the power of Facebook. Facebook is one of the leading sites for sharing content. It makes it easy to post and share content. Facebook allows you to share videos, blogs and infographics. Google can also crawl links on Facebook. If you link content on Facebook then be assured that Google will index it. This is helpful if the link is shared on different pages. Facebook allows you to share content with your followers. You can post new content every day and drive social media traffic to your website.

Using Twitter

You can also use twitter to share content. You can share videos, photos, and content links with your followers. Twitter pages cannot be crawled like Facebook but twitter offers a unique feature. Hashtags can be used on twitter as keywords for your content. Your Sydney SEO service in Australia should know how to use hashtags to improve your ranking. If people are searching using those hashtags then they will come across your hashtags and your content.