If you want your business to grow and get more website traffic that will translate into sales, you should work with the right SEO agency in Australia. Unfortunately, a lot of companies do not know what to look for when looking for an SEO company and end up making the following mistakes.

Buying backlinks

You have heard that getting websites to link to yours, boosts your SEO but you do not know if you do it wrong it can harm your business. An SEO company that buys backlinks from poor-quality websites will only harm your SEO. Most of the pages the links appear on are known as free for all pages. This is because they are full of irrelevant and unrelated links. Also, buying backlinks is against Google’s policies and it will get you penalised. Do not hire any company that buys backlinks.

Doing SEO copywriting

If you are hiring a company and you find a potential company that does copywriting then you shouldn’t work with that company. Keyword stuffing and writing your content for search engines doesn’t work as it used to work some years back. Instead, SEO companies should go back to the marketing basics instead of trying to play the system. Misspelling key terms to rank higher and using unnatural text to include search terms is not great anymore.

A good SEO agency should know your audience and write content consistent with the tone of your business and tell a compelling story while using proper spelling and grammar.

Promising fast results

Don’t hire an SEO agency in Australia that promises first results. SEO is not only a science but it is also an art. Any company that promises you fast results in a few weeks should be avoided. Such companies use black hat techniques to deliver results and this harms your ranking.