When hiring an SEO provider in Australia, you need to ensure that the provider offers more than SEO services. You should work with a firm that understands the benefits of integrating SEO with other forms of marketing. No matter how many keywords you use in your emails, search engines cannot index it. This doesn’t mean that SEO has nothing to do with email marketing. You can use your newsletters to bring traffic to your website. This can increase your ranking. Here are some ways you can integrate SEO with email marketing.
Link building
You can increase the authority of your site through link building. You can use newsletters to encourage people to link to your posts. For example, if you published an interesting study or you have collected exiting statistics on your blog, you should leave a link in your newsletter to direct people to it. People refer to studies in their posts to prove their point so you should ensure that they have not missed your study. Make it easy to link to your post and place it in the hands of the reader using your newsletter.
Encourage engagement
Readers in Australia that come to your website through the email are likely to engage with your post compared to other readers. Linking your website posts in your newsletter makes users come back to your website over and over again and engaging users to comment and share your website pages is a great way your SEO provider in Australia can increase your ranking. Low bounce rates and the long time spent on your website are factors that show search engines the authority of your site.
Post newsletter content on your blog
Do not let interesting information go unused in the inboxes of your readers. Google does not index emails so you cannot get profits directly from email campaigns. However, you can publish information from your newsletters on your blog and Google will notice it. You can do this by writing a brief summary of the content in the email and request your subscribers to keep reading about it on your blog. You can also send a series of emails to your email list with valuable information and leave a link to the full version of the post on your website.
Create digests
Digests are useful if you want to bring more traffic to your website. However, this method works well if the articles you offer in the digest are catchy and interesting. You can collect articles on similar topics and choose the best posts to create a digest.
Newsletters archive
You can add archive with your newsletters to your site. This will ensure that your email text is ranked by Google and other search engines. At the same time, readers inAustraliawill be able to see what you are sending to your subscribers and this will encourage them to subscribe to your newsletter.
Add HTML versions
Your SEO provider can use the HTML version to ensure that subscribers can see the HTLM version of emails that do not display correctly.
