Any professional SEO agency Sydney should know that SEO isn’t a one-time service. It should be an ongoing strategy. Google makes over five hundred tweaks to its algorithm yearly and that is more than one per day. This means that all the changes made by search engines can have a big impact on your search engine ranking. You should keep up with the changes and modify your strategy. But while most SEO experts know that they need to monitor and adjust their SEO elements, the question remains: how often should they do it?
Keyword strategy
As your business continues evolving, your online presence will also continue evolving. After some time, keyword phrases being searched for could change. With new keywords entering the vocabulary and older terms getting dropped. It does not matter if your website is ranking well. If no one searches for the keywords you are ranking for, you are not going to have any visitors to your website.
Keyword metrics to analyse
As you do the initial keyword strategy, you should keep track of your average monthly searches. This can be done by researching your keywords through the available tools online. By tracking down these values, you can easily go back at a later date and ensure that the keyword is still relevant. You should ensure that the keyword is still being searched.
Revisit your frequency
It is recommended that you revisit your SEO strategy on a quarterly basis and at least three to six months before any promotions or campaigns. Work with your SEO Companyand look at search terms early in the game to ensure you gain the maximum impact.
On page content
Title tags define your pages or document’s title. They are used in search results to display a preview title for your pages or posts. They are also one of the factors of on-page search engine optimisation. This means that it is important to ensure that they include the keywords you are targeting.
Meta descriptions provide concise explanations of the contents of web pages. They are used in search engine results to show a preview of a webpage. Whilst they do not affect search engine ranking directly, they play a crucial role in providing an explanation of your web pages to prospective visitors.
Important page metrics to analyse
You will want to adjust your keywords in these important elements as your ranking fluctuates. It is best to watch out for how your pages are ranking for your keywords and adjust your Metadata and title tags accordingly to exclude or include these keywords.
You should keep in mind that sometimes, certain search engine updates come with changes to the way search engines would like you to create your Meta descriptions and title tags.
Revisit Frequency
There are two main instances when your SEO agency Sydney would want to revisit your Meta descriptions and title tags. The first instance is if Google has updated its algorithm and you think you could be in danger of losing your ranking. The second time is when you need to update your Meta description and title after updating your keyword strategy.
