There are many ways to put it.
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People who saw the money-making opportunity in SEO, claimed they were experts.
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People who knew a little about linking and keywords believe they’re the best in the business.
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Some only uses the information and use it to their benefit – by fooling businesses with false stats.
Anyhow, becoming an SEO experts looks amazingly simple, considering businesses don’t really scrutinize the service, and eventually fall badly. Having said that, there are some really good services. Ever heard, Webryze offers search engine marketing services Canada courtesy: expert staff and amazing service.
There are plenty of ways to find out SEO expert vs fake, but this post will be a lot different from others. It provides the real inside story of a person claiming to be an expert. Only you can decide whether he’s an expert or fake. So let’s get started!
Client: are you the SEO expert I am looking for?
SEO expert: Yes, I am, but don’t interrupt me while I am meditating.
Client: My apologies Sir!
SEO expert: Ok, what’s the business? Do you need any help?
Client: Oh, you the experts of experts! the question is really simple for you: How should I canonicalize the facets on the paginated pages in my online store?
SEO expert: Oh, the question is really interesting, but has a lot of complicated details. Give me forty nine ninety five and I’ll rank you at the top of Google for six keywords.
Client: Oh! That’s what I want. This is it then?
Easy, wasn’t it? You knew what he was really doing there. But here’s something much important to tell you. In this post, there are 4 signs showing the so-called SEO experts are not the ones you should be hiring.
1. Amazing Results
It’s too good to be true, it isn’t true perhaps. That’s what you saw above. Amazing results are not in the hands of SEO experts. SEO always takes time, and there will be positive results, only when you do it the right way and wait. No one can promise rankings for specific keywords. It’s not possible these days.
2. Refusal to Disclose His Tactics
That’s quite an alarming sign too. You’re going to risk your business reputation if he hasn’t told you anything about his tactics. You have the right to know things, such as:
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Where they are trying to build links,
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How they will create links
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What sites they are trying to post your content on
3. Lack of Ability to Explain
The SEO expert in our story failed to explain what he’s going to do with the client’s website. That’s quite easy to realize, if he cannot explain his tactics, how can he follow them? He should have the ability to explain and relate to your website with proper reasoning.
This in turn is a quality of a worthwhile SEO. He explains things to the client like an educator.
4. SEO Only Works in A Vacuum
Again a warning. How can SEO work in isolation and how will it boost your businesses if it is not related to the marketing – only so-called experts can explain, but they cannot. You need to make sure that your SEO expert associates his tactics with the following:
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Your PR
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Brand promotion
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Branding
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Website design
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Usability
SEO always works as an integration to marketing approach. In fact, it’s one of the basic component of marketing, more than before.
Conclusion
So, with this story and its explanation, much of your doubts will have been cleared and you will find it easier to identify the SEO expert for your business.
