Online art galleries are known as web portals where buyers meet the artists. Just like other internet based services, they are known for providing ease and convenience to the user and at the same time benefitting the artists selling their works through art gallery online. An online art gallery is a very effective medium which enables the domestic and international buyers to connect with the artists directly by cutting down on the need of middlemen. It allows the artists to display their work on a higher pedestal, enabling them to achieve global exposure. Unlike traditional art galleries that make money mostly by charging artists huge commissions, online art galleries thrive by generation of online traffic, which is a very effective marketing instrument for the seller as well. In this article we shall try to learn all about the world of online art galleries.
Huge collection of art work
Since there are no physical constrains, an art gallery can accommodate as many art relics as possible. High quality images and detailed information regarding the paintings are provided online so as to make sure that user feels comfortable and convinced while purchasing the artwork. All attempts are made to educate the user regarding the type of painting he wants to purchase by giving him special art advisories. A single web gallery can display literally thousands of paintings belonging to different genres, styles and categories.
Effective browsing
To make sure that amidst the exhaustive collection of artworks the user is able to find that one painting he has been looking for, filters and user friendly keyword searches are employed. Navigation is made very easy and considering the approach of a layman only. Visiting an art exhibition for the first time could be an intimidating experience for many, but browsing contents on a web gallery is a very enjoyable and convenient way to learn more about art.
Online promotion of the artist
Many artists tend to develop their own websites where they sell their artworks only. But what they fail to do is fetch the right audience. Online art galleries make sure that high traffic is generated and the right person contacts the artists. Very well planned and organized marketing strategies are employed to make the artwork of various artists visible and accessible to all. Their previous work, a glimpse into their lives, and link to their personal websites are also provided along with the descriptions of their paintings being sold on the web gallery.
A haven for young talent
Web galleries have made spotting of talent easy. Young and budding artists in particular can benefit the services of web galleries. Their artwork is displayed among the work of seasoned artists which helps them in gaining global recognition. Web galleries are helpful for artists that cannot afford to market themselves or don’t have enough resources to make their work available to the masses.
Online purchases
Purchasing paintings online is just like other e commerce services. The painting that you have selected will be put into the virtual cart which you can check out once you are done shopping. The payment options include paying online via net banking, credit/debit cards or cash on delivery. E coupons and vouchers can be redeemed if applicable. All in all it is a process every person nowadays is familiar with. Government approved payment gateways are patched on the site through which the customer pays. So as far as payment security is concerned, it is a totally safe option.
Hassle free and comfortable method of purchasing art
Unlike traditional art galleries, web galleries can be accessed any time of the day, from anywhere. An art gallery online is not bound by any working hours for the conduction of business. You can purchase paintings anytime you feel like, even in the middle of the night. With just a few mouse clicks, you can have your favorite piece of art delivered right at your doorsteps by staying in the comfort of your home or workplace.
How do online art galleries earn?
As mentioned earlier, web galleries don’t charge heavy commission charges from the artists. They charge minimum charges up to 10-20% and adopt other social media marketing techniques to earn money. Provision of art advisories and customized art are some other ways through which an online art gallery makes money.
Educational purpose
Web galleries serve educational purposes as well. They can be used as effective teaching tools to educate young students about the world of art and make them learn something new. Many galleries organize a range of activities for students and kids to indulge in. In addition to learning about a country’s history in textbooks, online art galleries can be used to have a closer look into the development of art and culture of a nation as they provide ample information in the form of blogs and forums.
