From decades, Indian art & craft industry has delivered a great value to our economy. India is a big bang of traditional art and contemporary art, a number of great art workers and craftsman portrayed their charismatic work on different ideas and patterns, which thereafter has become masterpieces across the world-class museum. Each and every corner of India has a diversified blend of art & culture that give uniqueness and quintessence to our art.
The traditional paintings as well as the burgeoning fine arts and other different forms of art inherited from it plays a vital role in adding significance to the country’s economy. It opens the gateway for employment generation and earnings of foreign exchange through exports. The exuberant beauty of Indian art and craft can be widely seen even in daily used objects like flower pots, bed-sheets, garments, cushions, and much more. These objects and wall paintings are created with a great creativity so that it reflect magnificent piece of art.
All across the world, people passionate about Indian art maintain a collection of their favorite paintings in their home and workplace. They can buy Indian art from the reputed website and visit different art galleries to get the collection of their choice. Purchasing paintings from Indian sellers improve the economic conditions of the country and improves country growth. It also highlights different artist from the corners of India that have created beautiful artwork. In addition to this, they get informed by the company if their paintings are sold out at the online art galleries.
Nowadays, Indian art industry is thriving with a touch of contemporary designs and patterns, however, it is highly embedded with rich craft customs from the previous time. A large number of companies now selling art works and handcrafted items online that cater the demand of large audience located at different geographic locations.
In this article, you can have a great idea about the present status of the Indian art & craft industry. The below listed points are predicted on the basis of SWOT analysis.
Strengths of the Indian art and craft industry
- This industry has the capability to flourish in domestic as well as international markets.
- Indian art emphasize diversified culture across the country and provides a wide variety of arts.
- This industry serves different industry verticals including handicrafts, textiles and jewelries
- Delivers potential source of employment
- It requires low capital investment
- It is a great origin of foreign revenue as it is a huge export industry
Weakness pertaining to the Indian art & craft industry
- This industry lacks in communication and infrastructure.
- There is lack of coordination between Indian origin manufacturers, exporters and govt.
- Industry is still limited to only rural areas of the country
- Insufficient information and unavailability of new trends in the industry
- No promotional and fund support is given in this sector
Opportunities in the way of Indian art & craft market
- Burgeoning demand of Indian art & crafts across overseas industry
- Emergence of retail sectors, changing lifestyle, offers a large requirement of such products & paintings.
- Rise in the industry because of the development in tourism sector
- Internet serves as the great medium to develop art network
Now, in the last showing threats to Indian art & craft market
- Fierce competition in domestic markets
- Quality & cost-effective products manufacturing in countries such as South Africa & China
- Competing nations offer better technological support and R&D facilities
- A challenge to maintain balance between demand and supply of the quality-oriented products.
Well, India is a rapidly growing country in the field of art and craft. Both Indian and contemporary art pattern provides a natural and growing market for a utilitarian yet handcrafted product at a cost-effective price range. The reason why Indian art is highly appreciated in the domestic and foreign market is due to its uniqueness and utilitarian nature.
To grow in this competition, we cannot afford to ignore these changing market needs and latest trends. Craft products, paintings and other handmade products will have to be created differently, marketed and promoted in an innovative way so that our industry can achieve the competitive edge.
