Marketing of products and services has again witnessed unmatched resurrection over past few years. Connecting with consumers through phone call and informing them about product/service is nowadays regarded as one of the most critical part of marketing campaigns. Ideally, there are two main reasons behind reappearance of outbound telemarketing services:
· A progressing agreement on industry-wide best practices
· Acknowledgment that these best practices drive evidently quantifiable performance
Globalization has undoubtedly increased the market competition and driven businesses to seek ways to attain desired success. In outbound telemarketing services, basically experienced telemarketers connect with prospective customers to intrigue their interest in product or service and convince them to fix an appointment with the sale executive.
Generation of qualified leads, nurturing the prospective leads and converting the potential leads into sales are other key aspects of the outbound telemarketingservices.
Some of the key practices that outbound telemarketing third party call centres follow to deliver reckonable results are:
Sales and marketing joint effort– Third party call centres always ensure that their marketing team works in close cooperation with your in-house sales team. Generation of lead isn’t one-sided and entails mutual efforts of both sales and marketing team. Expert telemarketers dodge the gatekeepers and reach out key decision makers and convince them to fix an appointment. All the details of the set appointment and customer are forwarded to your sales team. From here on these sales executive take up the lead. They meet customer and try to convert same lead into sales.
In-depth market research– Profound market research help expert outbound telemarketing experts gain better in-sight about ongoing market trends, consumer tastes and preferences and marketing techniques used by your competitors. This enables them to strategize a marketing plan to reach out and target specific geography.
Calculation of metrics- With outsourced outbound telemarketing services, you need not to worry about expected metrics and calculate the percentage closed deals. All this is quiet painstakingly prepared and provided by expert team of telemarketers. A detailed report about closed deals metrics will certainly help you understanding your overall return on investment.
Dedicated team for calling- An external outbound telemarketing services providing call centre deploy a dedicated team of telecallers who speak to the customers and convince them to meet in person with sales executives. These telecallers are trained and educated so that can have better understanding about your product and services. Without complete knowledge about the market and product, certainly these call reps won’t be able to convince the customer for purchasing your product.
Use multi-channel techniques of marketing-Outbound telemarketing is not just about cold calling, it is more than that. Most of the business owners assume outbound telemarketing services means calling prospective customers and informing them about business and product/services. External service providers usually incorporate more than this. Multiple channels are used nowadays to reach out target audience. From promotion through phone calls to marketing on social media campaigns, all are diligently managed by expert telemarketers.
Lead nurturing– Lead nurturing is one of the most critical parts of the outbound telemarketing services. It certainly helps your company in reinforcing your relationship with prospective customers. Expert telemarketers create meaningful and customized interaction with target audience. It is quite important to nurture a prospective lead till the time it converts into potential sales. This can be done by regularly following up the customers, which requires consistent communication.
Lead tracking and management-Convincing a customer to purchase your product or service and setting up an appointment with sales executive doesn’t mean that you can’t lose the opportunity to convert same into sales. Leakage of potential leads from the sales funnel happens when those leads aren’t tracked and timely managed. With outsourced outbound telemarketing solutions, you don’t need to worry about all this. Expert telemarketers are there round the clock to consistently track all the leads and follow them up till the time they convert into qualified sales.
Creation of proper sales script– Last, but not the least, the creation of effective sales script is quite significant. Keeping in mind the present day market competition, it can be said that businesses are increasingly driven to make changes in script
writing style so as to ensure call representatives interact with prospective customers professional and they should not force them to purchase your product or service.
Conclusion-
Considering above mentioned key pointers, you must look through all these practices while outsourcing outbound telemarketing services to an external call centre. Marketing is one of most significant part of sales lifecycle so don’t take things lightly and pay more heed to the practices that are followed to promote your products and services.
